Top 5 Consumer Finance Apps on Android in Serbia, Q1 2023

In the first quarter of 2023, the top five consumer finance apps on the Android platform in Serbia showcased varying performance trends. Here’s a detailed look at their weekly downloads and active user metrics.

Banca Intesa Mobi experienced a fluctuating download trend. Starting with 3.6K downloads at the end of December, the app saw a dip to approximately 2K in early January, followed by a steady increase. The downloads peaked at 3.5K in mid-March before settling at around 2.5K by the end of the quarter.

OTP m-Bank exhibited a similar fluctuating pattern. Its downloads began at 1.7K in late December, dipping to around 1K in early January. The app then saw a significant spike, peaking at 4.5K in mid-March, before stabilizing at 1.7K towards the end of the quarter.

AIK mBanking showed a noteworthy surge in downloads. Starting at 432 in late December, the app saw a massive jump to 8.5K in mid-February. However, the downloads gradually decreased, ending the quarter at 414.

NLB mKlik maintained a relatively steady download rate. Beginning at 1.2K in late December, the app experienced minor fluctuations, with a peak of 2K in late January and mid-March, before concluding the quarter with 1.5K downloads.

Moja mBanka had a stable yet slightly increasing trend. Starting with 2.6K downloads in late December, the app saw its downloads drop to 1.1K in early January. It then experienced a gradual increase, peaking at 2K in late March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.